Recently, the price of Apple’s iPhone has been slashed in the Chinese market. Two platforms, Jingdong and Suning, have reduced the price of their own iPhones by thousands of yuan.
Among them, Jingdong Platform, the current price of the iPhone 8 and the iPhone 8 Plus is 3999 yuan and 4799 yuan, compared with the quotation of 5099 yuan and 5999 yuan on Apple’s official website, the difference is 1100 yuan and 1200 yuan.
The Suning platform is cheaper for the iPhone 8 and 8 Plus, starting at 3899 yuan and 4788 yuan.
In addition, Suning also lowered the price of the iPhone XR, the iPhone X and other models. Among them, the price of the XR 128GB version
of the iPhone is only 5799 yuan, which is 1200 yuan cheaper than the price of 6999 yuan on Apple’s official website. At the same time, the X 64GB version of the iPhone only sells for 5788 yuan.
At the same time, Suning Easy-to-buy has also launched an onli
ne iPhone XR replacement campaign, using the 7P to buy the XR, which can start at a price of less than 3500 yuan.
Some netizens have questioned whether the two platforms have lowered their pricing of their own iPhones, whether they are authorized by Apple or promoted by the platform itself.
According to China Securities Daily, Beijing East responded that it was officially notified and authorized by Apple. Suning said it was a year-end discount.
Some people in the industry believe that Apple has not previously implemented a price reduction on th
e iPhone, at most two days before the promotional policy, and now rashly cut prices, first take used
products to test water, perhaps Apple will fight a price war, this is to see the market reaction of price reduction first, is a strong signal to Apple’s supply chain.